Actor Jim Sarbh and director Robbie Grewal were spotted in India promoting the Amazon MX Player series "Made In India: A Titan Story" [1].
The series provides a dramatized look at the founding of Titan, one of India's most prominent watchmakers. As corporate origin stories gain popularity in streaming media, this production highlights the industrial growth and entrepreneurial spirit within the Indian market.
The drama consists of six episodes [2] and is available as a free exclusive on the Amazon MX Player platform [3]. The series premiered on June 3, 2024 [3]. Promotional activities followed the launch of the trailer to drive viewership and awareness for the production.
Jim Sarbh portrays Xerxes Desai, the founder of Titan. In a review of the production, an MSN Entertainment reviewer said, "A natural Jim Sarbh aces it as Titan founder Xerxes Desai in breezy, engaging watch" [4].
The production aims to capture the specific challenges and triumphs associated with establishing a domestic brand in a competitive global industry. The collaboration between Sarbh and Grewal focuses on the narrative arc of the company's inception, a story that blends business strategy with personal ambition.
According to the MSN Money editorial team, "Amazon MX Player has set a June 3 premiere date for 'Made in India: A Titan Story'" [3]. The promotional push in early June 2024 was designed to capitalize on the initial reception of the trailer and the series' premiere.
“"A natural Jim Sarbh aces it as Titan founder Xerxes Desai in breezy, engaging watch."”
The release of "Made In India: A Titan Story" reflects a broader trend of utilizing streaming platforms to document the history of domestic industrial success. By focusing on the founding of a household name like Titan, the series targets a demographic interested in business biography and national economic identity, leveraging the star power of Jim Sarbh to attract a wider audience to the Amazon MX Player ecosystem.
