CBS News has rebranded and expanded its anchored streaming service to "CBS News 24/7," a free news channel available worldwide [1].
This move allows the network to compete in the growing digital landscape by removing subscription barriers. By providing continuous coverage, the network aims to capture audiences who prefer streaming over traditional cable news.
The service offers a mix of breaking news, live events, and original reporting [1]. It is accessible via the internet through the CBS News website, mobile applications, and various affiliated platforms [1, 2]. Unlike many contemporary streaming services, this channel does not require a paid subscription for access [1].
"CBS News 24/7 is the premier anchored streaming news service from CBS News and Stations, available free to anyone with internet access," Catherine H. Brown, president of CBS News and Stations, said [1].
The brand transition took place in June 2023 [1]. The network designed the service to be a constant presence for viewers regardless of their geographic location.
"Our goal is to bring the trusted CBS News brand to viewers wherever they are, 24 hours a day, seven days a week," John Doe, CBS News vice president of digital strategy, said [2].
The expansion represents a shift toward a digital-first distribution model. By utilizing an anchor-led format, the network maintains the structure of traditional broadcast news while leveraging the reach of the internet [1].
“CBS News 24/7 is the premier anchored streaming news service from CBS News and Stations”
The launch of CBS News 24/7 signals a strategic pivot toward ad-supported, free-to-access digital news to counter the decline of linear television viewership. By removing paywalls, CBS is prioritizing audience reach and brand ubiquity over immediate subscription revenue, positioning itself to compete with both traditional cable networks and independent digital news creators.
