Pastor Chris Oyakhilome unveiled a new line of electric vehicles under the Tsion brand during a recent event in Nigeria [1].
The move signals a strategic shift for Christ Embassy, as the organization seeks to extend its influence beyond religious services into the global technology and automotive industries [1].
The unveiling took place at the Christ Embassy headquarters in Lagos [1]. The launch occurred during the New Economy Unveiling (NEU) 2026 [3] event, which served as the platform for the church to present its foray into high-tech manufacturing.
By introducing the Tsion brand, Oyakhilome is positioning the ministry as a player in the green energy transition. The expansion into electric vehicles represents a diversification of the church's operations, moving from spiritual leadership to industrial entrepreneurship [1].
This transition into the tech sector is part of a broader vision to integrate faith with economic development. The introduction of these vehicles in Lagos highlights an ambition to impact the regional transport infrastructure through sustainable technology [1].
While the event focused on the reveal of the cars, it also underscored the church's intent to operate within the "new economy" [3]. The Tsion vehicles are the primary symbol of this effort to bridge the gap between religious institutional power and commercial technological innovation [1].
“Pastor Chris Oyakhilome unveiled a new line of electric vehicles under the Tsion brand”
The entry of a major religious organization into the automotive sector reflects a growing trend of 'megachurches' diversifying into commercial enterprises. By launching a proprietary EV brand, Christ Embassy is attempting to leverage its massive following to establish a footprint in the sustainable energy market, potentially blending religious loyalty with consumer brand loyalty in the West African tech landscape.
