Global companies are rethinking their investment strategies and supply chain configurations to adapt to a fragmented and volatile world [1].
This shift represents a fundamental move away from hyper-globalization. As geopolitical tensions rise and tariffs become more volatile, firms can no longer rely on the lean, single-source models that defined the previous era of trade [2].
Bob Willen, the chairman of Kearney, and Siddharth Jain, the head of Kearney India, said these trends in a recent interview with CNBC TV18 [1]. They said how the current global environment is forcing a reassessment of where companies build, source, and sell their products [1].
According to the leaders, the goal is to build more resilient operations. This involves a transition toward "multi-glocal" operating models, which balance global scale with local agility [2]. By diversifying their footprints, companies aim to protect themselves from sudden political shifts, or regional disruptions [3].
These strategies involve moving away from a reliance on a single dominant manufacturing hub. Instead, firms are exploring regionalized hubs that bring production closer to the end consumer [2]. This approach reduces the risk associated with long-distance logistics and unpredictable trade barriers [3].
Kearney's leadership said that these changes are not merely reactive but are becoming a core part of long-term corporate strategy [1]. The complexity of the modern world requires a flexible approach to investment that can withstand the instability of the current world order [2].
“Companies are rethinking their investment strategies and supply chain configurations to adapt to a fragmented and volatile world.”
The transition to multi-glocal models signals a structural departure from the cost-optimization era of the late 20th century. By prioritizing resilience over absolute efficiency, corporations are accepting higher operational costs in exchange for stability. This trend suggests that regional trade blocs may become more influential than a single, unified global market, potentially altering the economic trajectory of emerging manufacturing hubs.





