The Bharatiya Janata Party appointed Deepak Mhaske as the new chief of its social media and IT cell in New Delhi [1].
This leadership change arrives as the party prepares for assembly elections in five states [5]. The digital wing is critical for voter outreach and narrative control in these contests.
Mhaske takes over the role from Amit Malviya [1]. The appointment was part of a larger restructuring of the party's organizational team under the leadership of Nitin Nabin.
Reports on the total scale of the reshuffle vary. One report indicates the new line-up includes 51 new faces and 14 retained office-bearers [3]. Another report said that 38 new office-bearers were announced, with 19 carried over from the previous team [4].
The reshuffle aims to strengthen the party's digital strategy [5]. By integrating new leadership into the IT cell, the BJP intends to modernize its communication efforts across multiple platforms.
The changes occurred in July 2026, with specific announcements reported on July 21 [2]. The transition marks a shift in the party's approach to managing its online presence during a pivotal election cycle.
“Deepak Mhaske takes over the role from Amit Malviya”
The replacement of a long-standing IT cell head suggests the BJP is pivoting its digital communication strategy. With five state assembly elections approaching, the party is prioritizing new leadership to refresh its online messaging and potentially reach different demographics of the electorate.
