Japanese citizens are increasingly using generative AI tools like ChatGPT and Google Gemini to solve daily problems and seek personal advice [1].

This shift indicates a transition from using AI primarily for professional productivity to integrating it into the emotional and domestic spheres of life. As these tools become more accessible, they are filling roles previously reserved for friends, family, or professional consultants.

Street interviews conducted across Japan reveal a wide array of use cases. Citizens report using AI for creating cooking recipes, seeking interior design suggestions, and performing self-analysis [1, 2]. Some users have developed personal nicknames for the technology, with one woman referring to ChatGPT as "Chappie" [1].

Romantic advice has emerged as a particularly popular application. One interviewee said, "Romantic consultation! If I tell it to divine like Kazuko Hosoki, it gives me a prediction that feels spot on" [1]. This trend is reflected in broader data regarding younger demographics. Approximately one in three members of Generation Z use AI for consultations regarding work or romance [3].

Beyond text-based advice, users are exploring the creative capabilities of these platforms. A woman in her 20s said she asks the AI to "illustrate the way I treat ChatGPT" [1]. The integration of AI into emotional life is further evidenced by reports that more than 60% of Generation Z have experienced virtual or simulated romance [3].

Users said they turn to these tools because AI provides quick answers and concrete ideas for hobbies and personal worries [1, 2]. By offering a low-pressure environment for questioning, generative AI is becoming a digital companion for a variety of demographic groups in Japan.

“"Romantic consultation! If I tell it to divine like Kazuko Hosoki, it gives me a prediction that feels spot on"”

The adoption of AI for 'soft' needs—such as romance and interior design—suggests that users are beginning to trust the perceived empathy and objectivity of LLMs. This trend toward 'simulated companionship' may alter how younger generations in Japan approach social interaction and emotional support, moving away from traditional human-centric consultation toward algorithmic guidance.