Nykaa aims to exceed $5 billion in gross merchandise value for its beauty and lifestyle business by fiscal year 2030 [1].
The announcement marks a strategic push for the Indian e-commerce company to scale its operations and increase its market share across the country. By targeting aggressive growth in profitability and sales, Nykaa is positioning itself to dominate the lifestyle sector in a highly competitive digital economy.
During the company's Annual Investor Day 2026, executives outlined a roadmap for the next several years. The company expects revenue to grow by two to three times current levels by FY30 [2]. Additionally, Nykaa is targeting EBITDA growth of four to five times its current figures [2].
To achieve these benchmarks, the company plans to focus on expanding its reach into tier-3 cities [3]. This expansion strategy is designed to tap into underserved markets where demand for beauty and lifestyle products is rising, but access to organized retail remains limited.
Nykaa's vision for FY30 relies on a combination of platform scaling and increased operational efficiency. The push for higher EBITDA suggests the company is prioritizing sustainable profitability alongside its top-line growth. This balanced approach aims to stabilize the business while it captures a larger portion of the Indian consumer market [3].
The targets were presented as part of a broader effort to communicate the company's long-term value proposition to shareholders. By setting specific numerical goals for GMV and earnings, the company provides a measurable framework for its success over the next four years.
“Nykaa aims to exceed $5 billion in gross merchandise value for its beauty and lifestyle business by fiscal year 2030”
Nykaa's focus on tier-3 expansion indicates a shift from capturing urban elites to pursuing the 'next billion' users in India. By targeting a four-to-five times increase in EBITDA alongside GMV growth, the company is attempting to prove that high-growth e-commerce can scale without sacrificing margins, a critical metric for investor confidence in the Indian tech sector.
