UEFA released a video masterclass featuring Portuguese forward Ricardo Quaresma to demonstrate the trivela technique on the organization's official YouTube channel.

The demonstration highlights one of football's most difficult skills, the outside-of-the-boot strike, by a player widely regarded as its primary practitioner. This showcase serves as a cornerstone for the #BetanoBringTheAura campaign, which aims to celebrate the unique flair and technical mastery of elite athletes.

Quaresma has built a career around this specific technical ability. The trivela requires precise foot positioning and weight to curve the ball away from the goalkeeper using the outer edge of the boot. Because of his lifelong mastery of the move, UEFA selected Quaresma to lead the instructional content.

His career path was often unconventional. Quaresma waited until the age of 34 [1] to play in his first World Cup, reflecting a journey that prioritized technical individuality over traditional tactical roles.

Media outlets have noted the rarity of his skill set. "Nobody does it quite like Ricardo Quaresma," Reuters said [1]. While other players have attempted the technique, Quaresma's consistency with the trivela has made him a global reference point for the move.

Modern talents are continuing to explore the technique. Lamine Yamal, who is 17 years old [2], has been noted in reports for his own use of the trivela in professional play. However, the UEFA campaign positions Quaresma as the definitive expert for those seeking to learn the art of the outside-of-the-boot strike.

“Nobody does it quite like Ricardo Quaresma.”

By leveraging Quaresma's reputation, UEFA and Betano are shifting their marketing toward 'aura' and individual brilliance rather than just team results. This reflects a broader trend in football media where specific, visually stunning technical skills are commodified into digital content to engage younger audiences who value highlight-reel aesthetics.