Bill Stiteler's viral AI-generated "Puerto Rico Song" now has an official music video filmed across the island's top tourist attractions [1].
The project represents a unique intersection of generative artificial intelligence and destination marketing. By transforming a social media trend into a professional visual campaign, local tourism officials are leveraging algorithmic popularity to attract international visitors.
The music video, titled “Immediately was enchanted,” was produced in collaboration with Discover Puerto Rico [1, 4]. The production showcases various scenic sites and landmarks across the island to promote the region as a travel destination [1, 2].
Stiteler first posted the original song on April 3, 2026 [1]. The track quickly gained traction on TikTok, becoming a viral hit that captured the attention of millions of users before the official video was released this Wednesday [1, 3].
Because the song was created using AI, it reflects a growing trend of synthetic media entering the mainstream music and advertising industries [3]. The partnership with Discover Puerto Rico aimed to capitalize on this digital momentum by grounding the synthetic audio in real-world imagery of the island [1, 4].
The resulting video serves as a visual guide to the territory, blending the catchy, AI-driven melody with high-definition footage of the landscape [1, 2].
“The project represents a unique intersection of generative artificial intelligence and destination marketing.”
This collaboration signals a shift in how tourism boards approach organic marketing. Rather than creating traditional commercials, Discover Puerto Rico adopted a piece of user-generated, AI-driven content that already possessed a built-in audience. It demonstrates that AI-generated art can transition from a digital novelty to a functional tool for economic development and regional promotion.
