Zee Music Company has released a new music video featuring singers Stebin Ben and Aishwarya Pandit [1].

The release marks a collaborative effort between several production houses and creative teams, contributing to the current landscape of contemporary music video production. These projects often serve as primary vehicles for introducing new artists and visual styles to a global audience.

The song features music composed by Ramji Gulati [1]. The visual narrative is driven by actors Mr MNV and Rits Badiani, who star in the production [1].

Direction for the project was handled by SK and VM [1]. The production was executed by Vinnil Markan Productions in association with Team Last page, with Team AG serving as the line producer [1].

Technical contributions include cinematography by DOP Maneesh Bhatt and editing by Prince Sethi [1]. The visual aesthetic was further developed by stylist Minisha Mendonza and make-up artist Prabh Makeovers [1].

Additional support for the release included stills provided by Blue Sky Films and poster design by Twins Media [1]. The project was promoted through various digital channels, including YouTube Shorts, to maximize reach across diverse demographics [1].

“The production features singers Stebin Ben and Aishwarya Pandit.”

The release illustrates the highly fragmented and collaborative nature of modern music video production, where multiple specialized boutique firms, ranging from line production to specific styling and poster design, coordinate to produce a single digital asset for a major label like Zee Music Company.