Presidential candidates in Brazil officially launched their election campaigns on Sunday, Aug. 16 [1].
The start of the official campaign period allows candidates to move from private organizing to public mobilization. This phase is critical for establishing early momentum through direct voter contact and digital outreach before the transition to broadcast media.
Under the electoral calendar, the date of Aug. 16 [1] marks the legal beginning of the campaign period. Candidates are now permitted to hold rallies, carreatas, and passeatas, as well as deploy internet propaganda [2].
Luiz Inácio Lula da Silva (PT) and Flávio Bolsonaro (PL) began their efforts in locations tied to their political roots [3]. Lula held events in São Bernardo do Campo, located in the ABC Paulista region [3]. Meanwhile, Flávio Bolsonaro launched his campaign in Copacabana, Rio de Janeiro [3].
While street and digital activities are now active, the window for broadcast media remains closed. According to the electoral schedule, TV and radio propaganda may not begin until Aug. 28 [1].
The transition to the official campaign period shifts the legal landscape for candidates. Activities that were previously restricted under electoral law are now permitted, provided they follow the guidelines for public gatherings, and digital advertising [2].
“Candidates are now permitted to hold rallies, carreatas, and passeatas, as well as deploy internet propaganda.”
The launch of the official campaign period signals a shift toward high-visibility public events and aggressive digital strategies. By starting in their respective political strongholds—the industrial ABC region for Lula and the affluent coast of Rio for Bolsonaro—the candidates are attempting to solidify their base support before expanding their reach to undecided voters through the upcoming broadcast media window.
