CNN Brasil has been named the most trusted news outlet in Brazil according to the 2026 Reuters Institute-Oxford journalism trust report [1].
The finding suggests a shift in the Brazilian media landscape, where a newer entrant has surpassed traditional outlets in credibility through fact-based programming.
According to the report, 62% of Brazilians trust CNN Brasil [1]. In contrast, 17% of the population expressed distrust or rejection of the network, while 21% remained neutral [1]. This positioning places the outlet at the top of the trust rankings for the country.
The network has been on the air since March 2020 [1]. In the six years since its launch, the organization has focused on fact-based content to establish its reputation among a diverse audience [1].
Menin, the founder and controlling partner of CNN Brasil, responded to the findings. He said the result represents the "Caminho certo" [2].
The report was produced by the Reuters Institute for the Study of Journalism in collaboration with the University of Oxford [1]. The study reflects a broader trend of audience trust metrics in the region, highlighting how the network's approach to reporting has resonated with the public since its inception.
“62% of Brazilians trust CNN Brasil”
The rise of CNN Brasil to the top of the trust rankings indicates a growing appetite among Brazilian audiences for international journalistic standards and fact-centric reporting. By displacing traditional legacy media, the network demonstrates that rapid brand establishment is possible in volatile media markets if credibility is prioritized over ideological alignment.
