Creatine supplement sales jumped 120 percent [1] during the 52 weeks ending March 2023 [2].

This surge reflects a shift in the supplement market as creatine moves beyond its traditional association with elite male athletes. The growth is increasingly driven by women in their 30s and 40s seeking to improve strength and energy levels.

Creatine has been widely used for at least 30 years [3], gaining significant global visibility after the 1996 Atlanta Summer Olympics. While often viewed as a synthetic additive, the substance occurs naturally in the human body. It is produced in the kidneys, liver, and pancreas [4].

According to reports, about half of the body's creatine supply comes from food [5]. The supplement version is designed to increase these levels, allowing for improved performance during high-intensity exercise.

Experts said that the supplement is generally considered safe for the general population. The current trend highlights a broader move toward science-backed fitness tools among diverse age groups and genders, a transition from niche bodybuilding to mainstream wellness.

Recent data indicates that the appeal of the supplement lies in its ability to boost energy and muscle recovery. This has made it a staple for those engaging in resistance training or looking to maintain lean muscle mass as they age.

“Creatine supplement sales jumped 120 percent”

The rapid growth in creatine consumption signifies a democratization of sports nutrition. By expanding its user base to include women and non-professional athletes, the supplement is transitioning from a specialized performance enhancer to a general health tool for metabolic and muscular support.