Ferrari unveiled the Luce this week, marking the Italian manufacturer's first entry into the fully electric vehicle market.
The move represents a pivotal shift for the luxury brand as it attempts to modernize its lineup for a new generation of drivers. By transitioning toward electrification, Ferrari aims to broaden its market appeal and compete more effectively in the Chinese market.
The Luce is a four-door vehicle designed to seat five people [1]. According to the company, the car's zero-to-100 km/h acceleration is faster than that of Ferrari's existing petrol-powered models [2]. This performance boost underscores the brand's intent to maintain its reputation for speed while abandoning internal combustion engines for this specific model.
While the vehicle was revealed in May 2026, it is not yet available for purchase. The projected launch year for the Luce is 2028 [4]. Potential buyers should expect a significant investment, as the expected starting price is $645,000 [3].
Reports on the vehicle's exact classification vary. Some sources describe the Luce as a four-door car [1], while others categorize it as an electric SUV. Additionally, some reports attribute the design to former Apple designers Jony Ive and Marc Newson, though the company has not officially confirmed this partnership in all press materials.
External challenges have already surfaced regarding the vehicle's identity. Reports said Ferrari is currently engaged in a naming dispute with Mazda over the use of the name "Luce."
“Ferrari unveiled the Luce, marking the Italian manufacturer's first entry into the fully electric vehicle market.”
Ferrari's entry into the EV space is a bellwether for the ultra-luxury automotive sector. By prioritizing a four-door configuration and targeting the Chinese market, Ferrari is moving away from its traditional niche of two-seat sports cars toward a more versatile, high-growth consumer base. The high projected price point suggests that while the powertrain is changing, the brand intends to maintain its exclusivity and prestige.
