Epigmenio Ibarra said the primary objective was for everyone in the world to be able to watch the games [1].
This focus on universal access reflects a belief in the sport's ability to act as a global social lever. By ensuring the games reach a worldwide audience, the effort seeks to leverage football's influence to alleviate suffering, and shift social dynamics [1].
Ibarra described the sport as a force with contradictory capabilities. He said, "El futbol pacifica o enfrenta, alivia o enferma, construye o destruye" [1]. This perspective suggests that while the game can be a source of division, it also possesses the capacity to bring peace to volatile environments [1].
He further noted the personal impact the sport and its figures can have on individuals. Ibarra said, "Cuando la pelota rueda, el mundo parece detenerse. Yo mismo, a Hugo Sánchez y al futbol, que no me gusta, les debo la vida" [1]. This admission highlights a complex relationship with the sport, acknowledging its life-saving potential even for those who may not personally enjoy the game [1].
According to Ibarra, the strategy of maximizing viewership is not merely about ratings or reach; it is about the ideological impact of the sport on a global scale [1]. He said that the widespread broadcasting of football can serve as a tool for stability in a fractured world [1].
“"El futbol pacifica o enfrenta, alivia o enferma, construye o destruye."”
This statement underscores a diplomatic approach to sports broadcasting, where the reach of a tournament is viewed as a tool for 'soft power.' By framing global accessibility as a means to pacify societies, Ibarra positions football not just as entertainment, but as a potential instrument for international conflict resolution and social stability.
