FIFA President Defends 2026 World Cup Ticket Prices

FIFA President Gianni Infantino defended the pricing of tickets for the 2026 World Cup during a press briefing in Mexico City.

The decision comes as fans voice frustration over costs and visa processes just before the tournament begins. The pricing strategy is central to how FIFA manages revenue and accessibility for one of the largest sporting events in history.

Speaking on the eve of the opening match at Estadio Azteca, Infantino said the current price levels are designed to protect the market. He said that lower costs would only benefit unauthorized sellers rather than the fans themselves.

"If we set the price lower, tickets would end up on the black market," Infantino said ^[7].

The president also linked the ticket revenue directly to the growth of the sport. He said that the funds generated from these sales are used to support football globally.

"We have to make sure that every dollar is reinvested in the game," Infantino said ^[6].

Despite the criticism regarding the cost of attendance, Infantino said that the appetite for the tournament remains high. He said that while the cost may be a point of contention, it has not deterred buyers.

"Maybe the price point was the reason some fans are upset, but the demand is still there," Infantino said ^[3].

The 2026 World Cup marks a significant expansion for the tournament, featuring 48 teams ^[6]. The event is being co-hosted by the U.S., Mexico, and Canada.

Infantino also addressed concerns regarding the visa process for international travelers. He said the procedures are necessary for the scale of the event.