iQIYI said on May 26, 2026, that its Nadou Pro AI platform has surpassed 10,000 active creators [1].
The milestone marks a strategic pivot for the Beijing-based company as it attempts to revive its streaming fortunes. By shifting toward a decentralized creator ecosystem and AI-generated content, iQIYI aims to offset declining revenue and combat intensifying competition in the digital entertainment market [3, 5].
Nadou Pro serves as an AI agent designed for professional film and TV production. The platform saw an initial launch on March 30, 2026 [4], followed by the opening of commercial use on April 20, 2026 [2]. Within roughly one month of that commercial release, the platform onboarded more than 10,000 creators [1].
Along with the creator milestone, the company unveiled advanced feature updates and a plan for global expansion [1, 2]. This rollout is part of a broader effort to chart a new course for the AI era, moving away from traditional production models toward a more flexible, AI-integrated framework [5].
As part of its global strategy, the company is positioning Nadou Pro to attract international creators. The platform's ability to scale content production rapidly is central to iQIYI's goal of maintaining a competitive edge in the global streaming landscape [2, 3].
“iQIYI's Nadou Pro AI platform has surpassed 10,000 active creators”
The rapid adoption of Nadou Pro suggests a shift in the production pipeline for professional media, where AI agents reduce the barrier to entry for high-end content creation. For iQIYI, this transition from a traditional broadcaster to a platform provider for AI creators is a hedge against the high costs of human-led studio productions and a bid to capture a larger share of the emerging AI-generated entertainment market.
