Quebec content creator Mounir Kaddouri said that true objectivity in the media does not exist during a recent televised interview [1].

The discussion highlights a growing tension between traditional journalistic standards and the rise of personality-driven digital media. As younger audiences move away from legacy news outlets, the definition of trust in information is shifting from perceived neutrality to authentic perspective.

Kaddouri appeared on the Radio-Canada Info program "Hors des ondes," where he spoke with host Patrice Roy about the intersection of journalism, youth engagement, and Quebec identity [1]. During the segment, Kaddouri said that the idea of an impartial reporter is an impossibility. "L'objectivité, ça n'existe pas vraiment," Kaddouri said [1].

The conversation explored how the internet and social media platforms are fundamentally reshaping the way news is produced and distributed [1, 2]. Kaddouri said that virality and the digital nature of modern content creation have altered the relationship between the messenger and the audience [1].

Roy addressed the generational divide in how information is accessed and processed [1]. "Il faut comprendre que la génération du web ne consomme plus l’information de la même façon que les générations précédentes," Roy said [1].

The interview focused on whether traditional media can adapt to these changes or if the era of the objective gatekeeper has ended [1, 2]. Kaddouri's perspective suggests that the digital age favors transparency about bias over the pretense of total neutrality, a shift that reflects broader trends in global content creation.

“"L'objectivité, ça n'existe pas vraiment."”

This debate reflects a systemic shift in the media landscape where the 'view from nowhere'—the traditional journalistic ideal of total detachment—is being replaced by 'situated knowledge.' By arguing that objectivity is a myth, Kaddouri aligns with a movement of digital creators who believe that acknowledging one's perspective is more honest and trustworthy than claiming a neutrality that does not exist.