Pamela Leiva and Alanys Lagos debuted as hosts of the new music program “Pero que suene” on Wednesday [1].
The launch marks a strategic expansion of TVN’s digital content, targeting audiences interested in traditional Latin American genres. By integrating the show into the “El medio día” segment, the network aims to bridge the gap between traditional broadcast television and digital streaming platforms.
The program premiered Aug. 18, 2026 [2] at 2:30 p.m. Chile time [1]. The broadcast took place via TVN’s digital platforms, specifically TVN Play, rather than through a standard linear television channel [1].
“Pero que suene” is designed as a musical variety show. The format focuses on interviewing various artists and showcasing live performances, with a specific emphasis on cumbia and ranchera music [2]. This programming choice targets a demographic that remains loyal to folk and regional sounds, genres that continue to see high engagement across Chile.
Leiva and Lagos will lead the segments as conductors, managing the flow between the live musical acts and the guest interviews [1]. The debut on Wednesday serves as the introduction to a series of broadcasts intended to highlight the vibrancy of regional music within a digital-first environment [2].
As the network continues to shift more of its specialized content toward TVN Play, the inclusion of live musical performances suggests an effort to increase real-time viewer retention. The focus on ranchera and cumbia allows the network to tap into a specific cultural niche that often lacks dedicated space in midday digital programming [2].
“Pamela Leiva and Alanys Lagos debuted as hosts of the new music program “Pero que suene””
The launch of “Pero que suene” reflects a broader trend in Chilean media where traditional networks are migrating niche cultural content to digital-only platforms to capture younger, on-demand audiences while maintaining the appeal of traditional genres like cumbia.
