Spain's state-owned hotel chain Paradores is working to reach a network of 100 establishments by the end of 2026 [1].
This expansion coincides with the chain's near-centenary, marking nearly 100 years since its founding in 1928 [2]. The growth strategy aims to balance the preservation of historic identity with a modern shift toward regenerative and sustainable tourism.
Raquel Sánchez Jiménez, president of Paradores, is overseeing a modernization plan designed to position the chain as a leader in authentic travel. The expansion includes new openings in Ibiza and Veruela, Zaragoza, with the latter opening its doors in spring 2026 [3].
Beyond physical growth, the chain is emphasizing territorial cohesion and cultural promotion across Spain. In Mérida, Paradores has partnered with the Festival of Classical Theatre to encourage local tourism. This collaboration includes a 25% discount for Paradores customers attending the festival [4].
Regarding the partnership in Mérida, Sánchez Jiménez said, "Renovamos un año más el acuerdo de colaboración entre ambas instituciones para la promoción de la cultura" [4].
The push toward 100 hotels represents a strategic effort to distribute tourism more evenly across the Spanish landscape. By integrating historic sites into a sustainable hospitality model, the chain seeks to protect national heritage, and increase economic activity in diverse regions.
“Paradores is working to reach a network of 100 establishments by the end of 2026.”
The expansion of Paradores indicates a state-led effort to pivot Spanish tourism away from mass-market saturation in coastal hubs and toward a 'regenerative' model. By leveraging historic properties and cultural partnerships, the government is using the hotel chain as a tool for territorial cohesion, aiming to drive high-value, sustainable tourism into the interior of the country.
