The Rolex 6 Hours of São Paulo attracted 84,960 spectators [1], setting a new attendance record for the FIA World Endurance Championship event.

This surge in viewership underscores Brazil's enduring influence in global motorsport. By blending high-stakes racing with a festival of sport, entertainment, and culture, the event reinforces the Autódromo de Interlagos as a premier destination for international competition.

The record-breaking crowd gathered over three days of programming in 2024 [1]. The total attendance of 84,960 people [1] narrowly surpassed the previous record of 84,761 people [2], which had been established since the event's return in 2024 [2].

Organizers designed the weekend to be more than a race, integrating cultural elements to attract a broader demographic of fans. The event served as a strategic effort to highlight Brazil's prominence in the automotive world, a legacy that continues to draw massive crowds to the São Paulo circuit.

The Autódromo de Interlagos remains a focal point for the FIA World Endurance Championship. The ability to consistently break attendance records suggests a strong market demand for long-distance racing in South America.

“The Rolex 6 Hours of São Paulo attracted 84,960 spectators”

The marginal increase in attendance over the previous record demonstrates a stabilizing and growing interest in endurance racing within Brazil. By transitioning the race into a broader cultural festival, the event organizers are diversifying the appeal of the sport beyond traditional racing enthusiasts, ensuring the long-term commercial viability of the Interlagos circuit on the global stage.