The Korean series "Teach You a Lesson" topped Netflix's non-English TV show Top 10 chart for a second consecutive week [1].
This performance underscores the continuing global dominance of South Korean content and the ability of webtoon-based adaptations to attract massive international audiences across different markets.
During the week of June 8–14, 2024, the series recorded 21.1 million views [1]. This total is eight times higher than the viewership of the show ranked second on the chart [1]. The series is based on a popular webtoon, which contributed to the strong viewer interest observed during its second week at the top spot.
The show's reach extended across a vast geographical area. It topped the charts in 46 countries [1]. Additionally, the series ranked within the top 10 in 91 other countries [1].
Netflix continues to see high engagement with non-English language programming, particularly from South Korea. The rapid ascent of "Teach You a Lesson" reflects a trend where localized stories with high production values find resonance in a wide variety of cultural contexts, often outperforming regional competitors by significant margins.
“The series recorded 21.1 million views.”
The massive gap between the first and second-place shows suggests that 'Teach You a Lesson' is not just a hit, but a global phenomenon. By leveraging a pre-existing webtoon fanbase, Netflix has successfully converted digital comic readers into streaming viewers, further validating the webtoon-to-screen pipeline as a primary growth engine for K-content.


