The Turkish Ministry of Culture and Tourism is hosting Turkish Cuisine Week to highlight the nation's rich culinary heritage and regional dishes.

The annual event serves as a strategic tool for cultural diplomacy, aiming to promote Turkey's traditions to both domestic and international audiences. By showcasing diverse gastronomy, the ministry seeks to strengthen the country's global image and attract tourism through its food culture.

The celebration runs from May 21 to May 27 [1]. This year's edition features a series of events designed to bring attention to the shared history and regional variety of Turkish cooking. Burhanettin Duran, the communications director for the Ministry of Culture and Tourism, said he represents the government's efforts to organize the festivities [2].

While the celebration is centered in Turkey [3], the reach of the event extends beyond its borders. Reports indicate that the festivities are also being held in Malaysia [4], suggesting a coordinated effort to export Turkish culinary culture to Southeast Asia. This dual presence allows the ministry to engage with a broader demographic of food enthusiasts and potential travelers.

The program emphasizes the importance of preserving traditional recipes and methods of preparation. By designating a specific week for these celebrations, the ministry provides a platform for chefs and historians to discuss the evolution of regional flavors. The initiative highlights how food acts as a bridge between different cultures and eras.

Organizers intend for the event to foster a deeper understanding of Turkey's geography through its palate. Each region contributes unique ingredients and techniques, creating a mosaic of flavors that the ministry believes is essential to the national identity. The 2026 events continue this tradition of using gastronomy as a primary medium for cultural exchange [2].

Turkish Cuisine Week runs from May 21 to May 27

The expansion of Turkish Cuisine Week into international markets like Malaysia indicates a shift toward 'gastro-diplomacy.' By leveraging its culinary heritage, Turkey is utilizing soft power to build cultural bridges and stimulate tourism, positioning its food as a primary ambassador for the nation's broader cultural and economic interests.