Televisión Nacional de Chile (TVN) premiered the first part of its latest vertical series, titled "Amor Sin Culpas," on a Wednesday [1].
The release marks an effort by the broadcaster to strengthen its investment in vertical-format fiction. By expanding its catalog of romantic comedies, TVN aims to capture audiences who primarily consume content on mobile devices [2].
This production is the fourth vertical teleserie released by the network [3]. The series features Loreto Aravena and Pepe López in lead roles, continuing the broadcaster's trend of utilizing established talent for short-form digital content [2].
Production for the series took place at the Estadio Monumental in Santiago, Chile [4]. The choice of location provides a distinct backdrop for the romantic comedy's narrative, blending urban athletic settings with the show's fictional plot.
While TVN identifies the project as "Amor Sin Culpas" [1], some secondary reports have listed the title differently, suggesting a discrepancy in how the project was marketed or titled in early stages [4]. Despite this, the network's own programming updates confirm the current title for the premiere [1].
The vertical format differs from traditional television by utilizing a 9:16 aspect ratio. This shift allows the network to integrate more seamlessly with social media platforms where vertical video is the standard. The premiere of the first episode serves as a test for viewer engagement within this specific niche of digital storytelling [3].
“TVN seeks to reinforce its bet on vertical format fiction.”
The move toward vertical teleseries indicates a strategic pivot by traditional broadcasters to compete with short-form platforms like TikTok and Instagram. By adapting the soap opera format to a mobile-first orientation, TVN is attempting to retain younger demographics who are abandoning linear television in favor of snackable, on-the-go content.
