Adidas has unveiled the FIFA World Cup 2026 Home Jerseys Pet Collection, featuring jerseys for pets that match official national team kits [1].
The release allows soccer fans to include their animals in the tournament experience. By expanding the World Cup aesthetic to pets, the company aims to let supporters share the spirit of the competition with their furry companions [2].
Adidas first unveiled the collection on April 27, 2024 [1], and the items became available for purchase starting May 1, 2024 [1]. The collection includes kits for four national teams [3], though other reports describe the offering as covering several teams [4].
The products are being released across a wide geographic range to capture global interest. Available regions include North America, Latin America, Japan, China, Vietnam, the Philippines, and Indonesia [5].
Customers can purchase the pet jerseys through select Adidas stores and retail partners [5]. The collection is also available through the official Adidas web store [5].
This move follows a trend of sports brands diversifying their merchandise to include lifestyle and novelty items. By creating matching sets for owners and pets, the company targets a specific emotional connection between fans and their animals during high-profile sporting events.
“pet-sized jerseys that match national team kits”
The launch of a dedicated pet line for the 2026 World Cup suggests a strategic shift toward 'lifestyle' merchandising. By targeting the pet-owner demographic, Adidas is expanding its brand reach beyond athletes and traditional fans into the pet care market, leveraging the emotional appeal of the World Cup to drive novelty sales.
