The horror film "Backrooms" has become the highest-grossing worldwide release for A24, surpassing the previous record held by "Marty Supreme" [1, 2].
This milestone marks a significant shift for the independent studio, proving that viral internet intellectual property can translate into massive traditional box-office success. The film's performance demonstrates the growing power of digital-first concepts in the global cinema market.
Directed by Kane Parsons, the movie reached a worldwide cumulative gross of $212.6 million [1] within 10 days of its release. This total beats the previous record of $191.2 million set by "Marty Supreme" [1]. The film's momentum continued into its second-frame earnings, which totaled $50.1 million [1].
Beyond the global total, "Backrooms" has also achieved a first for the studio in the domestic market. It is the first A24 movie to cross the $100 million mark at the U.S. box office [4]. The film has played in 52 territories worldwide [3].
Industry analysts said the success is due to strong audience interest in the viral nature of the source material and positive word-of-mouth [5, 1]. The film's ability to maintain high earnings into its second week suggests a broad appeal that extends beyond the initial core fanbase.
While some reports broadly state the film has earned over $200 million [2], the specific cumulative total is recorded at $212.6 million [1].
“"Backrooms" has become the highest-grossing worldwide release for A24”
The success of "Backrooms" signals a transition in how independent studios identify commercial hits. By leveraging a pre-existing viral internet phenomenon, A24 has bypassed traditional star-driven marketing, such as the star power of Timothée Chalamet in "Marty Supreme", to find a more direct route to a global audience. This establishes a blueprint for other studios to monetize digital folklore and internet-native horror.
