The Bharatiya Janata Party appointed Deepak Mhaskey as its new national IT cell chief, replacing longtime leader Amit Malviya.
This leadership change marks a significant shift in the party's digital strategy. The IT cell serves as the primary engine for the BJP's online outreach and narrative management across India.
Mhaskey brings a technical background to the role. He is a chemistry professor and is recognized as an expert in electoral data [2]. His appointment suggests a potential move toward a more data-driven approach to digital campaigning.
Malviya had headed the BJP's national IT cell for more than 10 years [2]. During his tenure, the cell became one of the most influential and debated digital operations in global politics.
The leadership change is part of a broader organizational reshuffle within the party headquarters in New Delhi [1, 2]. In addition to the change at the top, the party appointed four new social media coordinators [1].
These new coordinators will work alongside Mhaskey to manage the party's presence across various platforms. The reshuffle comes as the party seeks to refresh its communication channels, and optimize its digital footprint for upcoming electoral cycles.
“Deepak Mhaskey, a chemistry professor and electoral data expert, takes over.”
The transition from a decade-long leadership under Malviya to a data expert like Mhaskey indicates a strategic pivot. By installing a specialist in electoral data, the BJP is likely shifting its focus from general narrative dissemination to high-precision, data-centric targeting to influence voter behavior.
