CBS News has rebranded its free, continuously streaming news service as "CBS News 24/7" to deliver live breaking news and top stories [1, 2].

The move signals a shift toward always-on digital journalism. By establishing a dedicated 24-hour stream, the network aims to capture viewers who prefer live digital feeds over traditional scheduled broadcasts.

According to the network, the service is designed to provide a free destination for live events, original reporting, and breaking news [2]. This expansion allows the organization to distribute content across a wider array of digital touchpoints, including the internet and the CBS News mobile app [1, 2].

The service is also available on hardware platforms such as Xbox One [1, 2]. This accessibility ensures that the stream can reach audiences on gaming consoles as well as traditional mobile devices.

CBS News said the rebrand is intended to expand its live streaming offerings [2]. The service focuses on a mix of top stories and real-time updates to maintain a constant presence in the digital news cycle.

By removing the cost barrier, the network positions CBS News 24/7 as a competitor to other free ad-supported streaming television services. The integration across web and app platforms allows for a seamless transition for users moving between different devices throughout the day.

“CBS News rebranded its free, continuously streaming news service to "CBS News 24/7"”

The transition to a 24/7 branded streaming model reflects a broader industry trend where legacy broadcasters prioritize 'always-on' digital availability to compete with social media and independent streamers. By diversifying its distribution to include gaming consoles and mobile apps, CBS News is attempting to decouple its news delivery from the traditional linear television schedule.