Entrepreneur and investor Codie Sanchez said that taking calculated risks and focusing on personal greatness are essential requirements for building wealth [1].
Sanchez's perspective challenges traditional views on financial security by suggesting that avoiding risk is the primary barrier to significant wealth accumulation. Her approach emphasizes the acquisition of assets and the development of high-value skills over traditional employment paths.
Speaking in a Forbes-hosted interview published in March 2026, Sanchez said that the path to wealth is often quiet. She said that while some people focus on promotions or side hustles, the wealthy use different strategies to grow their assets [2]. Sanchez has earned millions of dollars from her own acquisitions [1].
Central to her philosophy is the idea that personal value attracts financial opportunity. "If you want to attract things, the best way to get them is to be great yourself," Sanchez said [2]. She believes that striving for excellence unlocks opportunities that most people overlook, a process she links directly to the willingness to take risks.
Sanchez outlined various strategies for those seeking financial independence. Depending on the platform, she has shared three easy habits [3] or eight secrets of the rich [2] that she said anyone can apply to their lives. She emphasizes that stepping out of one's comfort zone is a prerequisite for lasting success.
"The biggest risk is not taking any risk at all; you have to be willing to step out of your comfort zone to build lasting wealth," Sanchez said [3].
Her guidance suggests that wealth is not merely a result of hard work, but a result of strategic positioning and the courage to face potential failure. By focusing on becoming an indispensable asset, she said that individuals can shift from grinding for a salary to owning the systems that produce income.
“"If you want to attract things, the best way to get them is to be great yourself."”
Sanchez's framework represents a shift toward 'boring business' acquisitions and equity ownership rather than the traditional corporate ladder. By advocating for calculated risk over stability, she aligns with a growing trend of entrepreneurialism that prioritizes asset ownership and personal branding as the primary drivers of modern wealth.
