Cosmobilis and Park Square Capital have acquired the long-term commercial rights to the FIA World Rally Championship and the European Rally Championship [1].
This acquisition shifts the commercial management of the sport to a partnership between a specialized automotive group and a private-credit investor. The move is intended to secure a stable financial foundation and a dedicated partner capable of scaling the global reach of rally racing.
The International Automobile Federation, known as the FIA, said the announcement was made July 31, 2026 [1]. The deal includes the commercial rights for both the WRC and the ERC, consolidating the governance of these premier rallying series under a single commercial entity [2].
Cosmobilis, a French automotive group, and Park Square Capital intend to invest in the growth of the championships [3]. The FIA said the goal is to provide a long-term partner that can invest in and grow the World Rally Championship and European Rally Championship [3].
By securing these rights, the new owners will oversee the promotional and commercial strategies for the series. This includes managing sponsorships, broadcasting agreements, and the overall commercial trajectory of the events [2].
The transition comes as the sport seeks to modernize its appeal and increase its footprint in emerging markets. The partnership between an industry-specific firm like Cosmobilis and a financial powerhouse like Park Square Capital suggests a strategy focused on both operational expertise and aggressive capital investment [3].
“Cosmobilis and Park Square Capital have acquired the long-term commercial rights to the FIA World Rally Championship”
This transition represents a shift toward a private-equity-style management model for the WRC. By moving commercial rights from the governing body to a dedicated investment group, the sport is likely to prioritize aggressive monetization and global brand expansion. The involvement of Park Square Capital indicates that the FIA is seeking a more sophisticated financial structure to fund the high costs of international rally logistics and digital broadcasting.
