Royal commentator Victoria Arbiter said Prince Harry and Meghan Markle have realized that maintaining a "royal adjacent" status is the most profitable path.
This perspective highlights a shift in how the couple manages their public image and financial interests. By distancing themselves from official obligations while remaining tied to the crown's prestige, they can potentially maximize their commercial appeal.
Speaking in an interview for News24 Digital, Arbiter said the couple is focusing on activities that generate income without the constraints of formal royal duties [1]. This strategy allows them to utilize their fame and connections to the British monarchy without the restrictions imposed on working royals.
"What they are coming to realise is that by being Royal adjacent… That’s where the money is," Arbiter said [1].
The interview took place while the couple was on tour in Australia [1]. Arbiter's assessment suggests that the couple has identified a specific niche in the global market—one that relies on the perceived legitimacy of their royal ties while operating as independent entities.
This approach allows the couple to pursue private ventures and media deals that would be prohibited for active members of the royal family. By occupying this middle ground, they avoid the scrutiny of official government roles, and they retain the visibility that comes with their titles and heritage [1].
“"What they are coming to realise is that by being Royal adjacent… That’s where the money is."”
This transition suggests a strategic pivot from seeking reintegration into the royal fold to capitalizing on their unique position as outsiders with insider status. By remaining 'royal adjacent,' Harry and Meghan can leverage the monarchy as a brand asset without being subject to the institutional rules or the public service requirements of the Firm.


