Japanese actresses Hirose Suzu and Ito Sara appeared in a promotional video released June 6 [1] to promote a new Suntory beer campaign.
The appearance highlights the marketing push for "The Premium Malt’s 〈Japanese Ale〉" and its accompanying TV-CM series titled "Premol-ko-chan." The campaign utilizes a high-profile cast of four actors [3] to increase brand visibility for the beverage line.
During the interview, the two actresses shared a lighthearted exchange while answering questions about their personal wishes. Hirose said she wishes to become a "flying hero" [1]. The video, posted by ANNnewsCH on YouTube, shows the pair laughing throughout the discussion [1].
This promotional cycle began earlier this year when the "Premol-ko-chan" TV-CM was first unveiled on March 23 [2]. That launch event took place in Tokyo, Japan [2].
Other personal reflections were shared during the promotional period. Ito Sara said she experienced a moment of happiness while eating pork soup on a veranda that her husband had prepared [1]. Hirose's aspirations have varied across different promotional appearances; while she mentioned the flying hero in the June video, she previously said she wants the ability to instantly memorize stage scripts [3].
The campaign focuses on the "Premol-ko-chan" series, which aims to associate the premium ale with relatable, human moments, and celebrity charm. The collaboration between Hirose and Ito is a central element of the visual strategy for the brand's current market push.
“"If one wish could come true right now, I want to become a flying hero."”
Suntory is leveraging the combined star power of Hirose Suzu and Ito Sara to humanize its luxury beer brand. By shifting from traditional product-focused advertising to personality-driven content—such as sharing personal wishes and domestic anecdotes—the company is attempting to create an emotional connection with consumers through the 'Premol-ko-chan' campaign.
