The Imshil Cheese Theme Park in North Jeolla Province, South Korea, hosted its first Rose Festival in May 2024 [1, 2].
The event marks a significant expansion of the park's seasonal offerings, aiming to attract more visitors to the region by celebrating the transition from spring to early summer [1, 2].
Organizers designed the garden to be an immersive floral experience. The display area is equivalent to nine soccer fields [1]. Within this space, the park planted approximately 22,000 roses [1]. The collection is particularly notable for its diversity, featuring 150 different varieties of European roses [1].
Visitors traveled to the North Jeolla Province site to view the blooms. Two visitors, Lee In-hwa and Jung Hye-yoon, said they came with the intention of seeing a full year's worth of flowers in one visit and expressed satisfaction with the scale of the garden [2].
The festival integrates the natural beauty of the rose gardens with the established identity of the Imshil Cheese Theme Park. By introducing a large-scale botanical attraction, the park seeks to diversify its appeal beyond its primary focus on dairy and cheese production [1, 2].
“The display area is equivalent to nine soccer fields.”
The introduction of a large-scale botanical event at the Imshil Cheese Theme Park suggests a strategic move toward multi-sensory tourism. By combining agricultural themes with high-volume floral displays, the region is attempting to increase its competitive edge as a domestic travel destination during the peak spring season.
