Actor Jackie Shroff has publicly supported Prime Minister Narendra Modi’s appeal for Indians to save fuel and reduce petrol consumption [1, 2].
The endorsement comes as India navigates a volatile global energy landscape characterized by rising fuel prices and geopolitical tensions. By leveraging the influence of high-profile cultural figures, the government aims to encourage a nationwide shift toward energy conservation to mitigate economic risks.
Shroff addressed the issue by urging citizens to be more mindful of their energy habits. "Use less fuel," Shroff said [1]. He connected the need for conservation to a broader global crisis, stating that "the world has gone bankrupt" [1].
While the actor emphasized the urgency of saving resources, he also noted the current availability of energy within the country. "Petrol and fuel are available in India," Shroff said [1].
The appeal is framed against a backdrop of global economic instability. The push for reduced fuel consumption is intended to shield the domestic economy from the fluctuations of the international oil market, a sector frequently impacted by conflicts and diplomatic disputes.
Shroff's public alignment with the Prime Minister's directive serves as a call for collective civic responsibility. The initiative encourages the public to adopt more sustainable transport habits to ensure long-term energy security for the nation [1, 2].
“"Use less fuel."”
The use of celebrity endorsements for government policy suggests a strategic effort to translate complex macroeconomic concerns, such as energy security and geopolitical volatility, into actionable behavioral changes for the general public. By framing fuel conservation as a civic duty during a global crisis, the administration seeks to reduce national dependency on volatile imports.
