Jennifer Hyman, co-founder and former CEO of Rent the Runway, will become the chief executive officer of Babylist [1, 2].
This leadership transition brings a seasoned executive from the fashion-sharing sector to a high-growth baby registry platform. The move signals a shift in strategy for Babylist as it scales its operations and expands its market reach.
The announcement was made on July 29, 2026 [3]. Hyman is scheduled to officially take the helm of the company on Sept. 9, 2026 [3]. Under the new structure, Babylist founder Natalie Gordon will transition from her current role to serve as executive chair [1, 2].
Based in Oakland, California [3], Babylist has grown into a significant player in the parenting space. The company currently reports revenue of $750 million [4].
Hyman left her position at Rent the Runway earlier this year to pursue a new professional phase. Her goal for this next step is to help women accomplish what they want [5, 3]. This objective aligns with the mission of Babylist as it supports new parents through the transition into parenthood.
The appointment of Hyman marks a pivotal moment for the company as it manages its $750 million [4] revenue stream. By installing a former CEO with experience in scaling a disruptive business model, Babylist is positioning itself for further institutional growth, while retaining the founder's vision through Gordon's new role as executive chair [1, 2].
“Jennifer Hyman, co-founder and former CEO of Rent the Runway, will become the Chief Executive Officer of Babylist.”
The appointment of Jennifer Hyman suggests Babylist is transitioning from a founder-led startup to a professionally managed corporation. By bringing in a leader with a track record of scaling a public company, Babylist is likely preparing for a new stage of commercial expansion or potential future liquidity events, while keeping founder Natalie Gordon in a strategic oversight role to maintain brand continuity.
