NDTV CEO and Editor-in-Chief Rahul Kanwal announced a relaunch of the news organization featuring a new look and transformation strategy.
The move comes as traditional media outlets struggle to maintain audience attention amid the rise of artificial intelligence and digital fragmentation. By pivoting toward AI-driven innovation, NDTV seeks to maintain its relevance and credibility within the evolving Indian media market.
Kanwal detailed the plans during the organization's 38th [1] Annual General Meeting in 2026 [2]. The strategy focuses on integrating AI and innovation to better serve a "new India," Kanwal said.
The CEO described the process of rebuilding the organization as a "tremendous opportunity" and a "risk worth embracing," Kanwal said.
Kanwal noted that the media environment is currently defined by fragmented attention spans. He said the network must adapt to these changes and the influence of AI while preserving the core credibility of the brand.
The relaunch includes a visual overhaul of the brand and a strategic shift in how news is delivered to the public. Kanwal said that keeping the brand relevant in an AI-driven landscape is essential for growth.
The transformation strategy aims to balance the adoption of new technology with the journalistic standards required for a marquee news brand. Kanwal said the shift is necessary to ensure the organization survives and thrives in a changing media landscape.
“Rebuilding the organisation for a “new India” is a tremendous opportunity and a “risk worth embracing.””
This relaunch signals a broader trend among legacy news organizations attempting to integrate generative AI into their operational workflows. By explicitly linking AI adoption with the concept of a "new India," NDTV is positioning itself not just as a news provider, but as a modernized digital entity attempting to capture a younger, tech-savvy demographic without alienating its traditional base.
