Netflix has ordered an adult animated comedy series titled "Dealies," which is set within the environment of a big-box store [1, 2, 3].
The order signals Netflix's intent to grow its adult-animated comedy portfolio by targeting the workplace comedy subgenre. By partnering with established creators, the streamer aims to capture the specific humor associated with retail and corporate environments [1, 2].
The project is created by Joe Bennett and Ted Travelstead in collaboration with Green Street Pictures [1, 2, 3]. These creators bring a diverse production background to the series, having previously worked on projects such as "Common Side Effects" and "Scavenger’s Reign" [1, 2, 4].
While the specific plot details remain under wraps, the series will focus on the daily operations and interpersonal dynamics of employees at a massive retail outlet [1, 2]. The show is slated for release on Netflix’s global streaming platform [1, 2].
Adult animation has become a competitive arena for streaming services seeking to attract diverse demographics. This move follows a trend of expanding narrative animation beyond traditional sitcom formats into more specific, high-concept settings [1, 2].
“Netflix has ordered an adult animated comedy series titled 'Dealies.'”
The addition of 'Dealies' to the Netflix slate demonstrates a strategic pivot toward workplace-centric adult animation. By leveraging creators with experience in both surrealist and character-driven animation, Netflix is attempting to diversify its content library to compete with other platforms that have found success with niche, adult-oriented animated series.
