Nissin Foods released "Cold Water Cup Noodles" in Japan on July 20, 2026, allowing consumers to prepare the meal using cold water [1].
The launch represents a significant technical shift for the company, as it is the first time in the brand's 55-year history [1] that a cup noodle product has been designed for cold-water preparation. This move targets consumers seeking refreshing snacks during hot weather without the need for boiling water.
Developing the product required a five-year research and development period [1]. The company focused on creating a noodle texture and flavor profile that could hydrate and taste optimal without heat. The resulting product is ready for consumption after five minutes of soaking in cold water [1].
Nissin Foods introduced the line with two specific flavors: kimchi and lemon [1]. These options are designed to complement the cold temperature of the dish, providing a sharp or tangy profile that differs from the traditional savory heat of standard cup noodles.
The nationwide release coincides with the 55th anniversary of the original Cup Noodles [1]. By diversifying the preparation method, the company aims to expand the usage occasions for instant noodles beyond traditional hot meals, specifically targeting the summer season in Japan.
“The first cold-water-prepared cup noodle in the brand’s 55-year history.”
The introduction of cold-water preparation marks a pivot in instant noodle technology, moving away from the thermal reliance that has defined the category since its inception. By reducing the barrier to preparation and aligning the product with seasonal demand, Nissin is attempting to transform a traditionally winter or comfort food into a summer-appropriate snack, potentially opening new market segments for ambient-temperature convenience foods.


