A massive fire broke out on the 12th floor of a residential high-rise at Ivy County Society in Noida on Friday morning [1], [2].

The incident occurred around 8 a.m. [5] and forced the immediate evacuation of the building. The blaze comes amid heightened safety concerns in the region following a recent deadly fire in Delhi’s Malviya Nagar [3], [6].

Fire department and police teams responded to the scene to battle the flames. The affected building is a 28-story residential tower [2]. Emergency crews managed to bring the fire under control and ensured that residents were evacuated safely [4].

Officials said that there were no casualties [3]. Uttar Pradesh Chief Minister Yogi Adityanath said that relief efforts be expedited for those affected by the incident [2].

There are conflicting reports regarding the exact location of the society. Some reports place Ivy County Society in Sector 74 [1], while others identify it as being in Sector 75 [2], [3].

The cause of the fire has not yet been determined. The response effort involved a coordinated action between local police and fire rescue teams to secure the perimeter and clear the high-rise [1], [3].

The blaze broke out on the 12th floor of a 28-story residential tower.

This incident underscores a recurring pattern of fire safety vulnerabilities in India's high-density residential towers. Coming shortly after a fatal blaze in Delhi, the Noida fire highlights the critical need for stricter enforcement of building codes and fire-safety audits in high-rise complexes to prevent mass casualties during evacuations.