ONE Championship organized the Friday Fights 160 event featuring a trilogy bout between Nong-O and Kongthoranee Sor Sommai [1].
The matchup is significant because it settles a long-standing rivalry between the former ONE bantamweight Muay Thai world champion and his opponent. This third meeting provides a definitive conclusion to their competitive history within the promotion.
The event took place on June 26, 2024 [1, 2]. As part of the ongoing Friday Fights series, the organization scheduled the card to determine which fighter holds the upper hand in the trilogy [1].
Global viewers accessed the event through a variety of digital platforms. The broadcast was streamed via ONE Championship’s YouTube channel, Facebook page, and the official websites live.onefc.com and watch.onefc.com [3].
The broadcast began at 8:30 p.m. ICT [3]. This timing allowed the organization to reach a wide audience across different time zones, maximizing the visibility of the Muay Thai headliner.
Nong-O Hama enters the bout as a highly decorated athlete in the sport [1]. The trilogy format is a staple of combat sports, used by ONE Championship to build narrative tension and draw higher viewership for its weekly fight series [1].
“A trilogy bout between Nong-O and Kongthoranee.”
The scheduling of a trilogy fight highlights ONE Championship's strategy of leveraging established rivalries to maintain consistent viewership for its weekly Friday Fights series. By focusing on high-profile athletes like Nong-O, the promotion strengthens the commercial appeal of Muay Thai on a global digital scale.
