Support for One Nation has risen to 31% of the primary vote, according to a poll conducted in May 2024 [1].
This shift represents a significant expansion of the party's base, moving beyond traditional strongholds into wealthy urban areas and among female voters. The growth suggests a broadening appeal for the party's platform in electorates that have historically resisted its messaging.
The poll, which surveyed 1,005 respondents from May 25 to May 28, 2024 [1], indicates a growth of four percentage points since a poll conducted in late April [1]. The surge is particularly notable among women and voters in city centers.
Pauline Hanson, leader of One Nation, said the increase in support from women is a reaction to current social trends. "Women voters are seeing what I’ve warned about when it comes to these woke ideologies," Hanson said.
The data suggests that the party is successfully attracting voters who are typically categorized as wealthy or urban, groups that have not previously provided the core of the party's support. This demographic shift could alter the competitive landscape of future federal elections by making city seats more volatile.
While the party has long focused on regional and rural concerns, the current numbers show a pivot toward the concerns of metropolitan residents. The increase in primary support places the party in a stronger position to negotiate or influence the outcome of the federal election process.
“One Nation primary vote share in the poll reached 31%.”
The expansion of One Nation's support into urban and affluent demographics indicates a shift in the Australian political landscape. By capturing a segment of the city-dwelling population, the party is moving from a niche regional entity to a broader political force, potentially challenging the traditional urban-rural divide in federal voting patterns.
