Prime Minister Narendra Modi highlighted the cultivation of Dasheri mangoes during his Mann Ki Baat broadcast on June 3, 2026 [1].
The mention serves as a significant endorsement of the horticultural potential in the Udhampur district of Jammu and Kashmir. By recognizing local agricultural efforts, the broadcast aims to increase the confidence and visibility of farmers operating in non-traditional mango-growing regions.
In Thalora village, the recognition has particularly impacted local growers such as Rattan Chand and his son, Yudhvir [1]. Chand began establishing his orchard in 2012 [2], transitioning the land into a productive space for the Dasheri variety. The Prime Minister's focus on these efforts is intended to recognize the region's capacity for diverse crop production, a move that local farmers said has boosted their morale [1].
The Dasheri mango is traditionally associated with different climatic zones, making the successful harvests in Udhampur a point of regional pride. The broadcast emphasized how such initiatives contribute to the broader agricultural landscape of India. This recognition provides a psychological boost to growers who have invested years into adapting their land for these specific fruit trees [1].
Agricultural officials and local residents in Thalora said that such high-level mentions can lead to increased interest in the region's produce. The focus on the Udhampur district underscores a shift toward diversifying the horticultural output of Jammu and Kashmir, moving beyond traditional staples to high-value fruits like the Dasheri mango [1].
“PM Narendra Modi highlighted Dasheri mango cultivation in his Mann Ki Baat broadcast.”
This event illustrates the use of the 'Mann Ki Baat' platform as a tool for rural validation. By highlighting a specific success story in Udhampur, the administration signals a strategic interest in diversifying the agricultural economy of Jammu and Kashmir, potentially encouraging other farmers in the region to adopt high-value horticultural practices.
