Sony has launched two new premium television models, the Bravia 7 II and Bravia 9 II, featuring RGB LED backlighting [1].

This shift in hardware represents a move toward more precise color reproduction. By utilizing separate red, green, and blue LEDs for backlighting—a technology referred to as "True RGB" or "RGB Mini LED" [2, 3]—Sony aims to reduce the industry's traditional reliance on color filters. This approach allows the screens to deliver a wider and brighter color gamut [2, 4].

The company showcased the new range through hands-on demonstrations at its Tokyo headquarters and on the CES 2026 show floor [5, 6]. The transition to this backlighting system is designed to enhance overall picture quality by producing richer colors directly from the light source [2, 4].

Market reception regarding the cost of the new line is mixed. Some reports said the pricing is less appealing to consumers [7]. However, other assessments said the models are slightly cheaper than the Micro RGB lineup offered by LG [5].

Sony announced a total of two new TV series as part of this specific technology rollout [1]. The integration of these LEDs marks a significant departure from standard Mini LED implementations, focusing on the purity of the light emitted before it reaches the panel's pixels [4].

“Sony has launched two new premium television models, the Bravia 7 II and Bravia 9 II”

Sony's adoption of True RGB backlighting signals a competitive push to challenge OLED and Micro LED dominance by improving the color accuracy of Mini LED displays. By removing the need for certain color filters, Sony can achieve higher peak brightness and color saturation, potentially narrowing the gap between high-end LED TVs and more expensive emissive display technologies.