Starbucks is adding a Blue Coconut Refresher and an Iced Blue Coconut Matcha to its seasonal menu starting Tuesday, June 16, 2026 [1].
The launch combines a seasonal product expansion with a philanthropic partnership aimed at addressing the global water crisis. By linking consumer purchases to a specific cause, the company is leveraging its retail reach to fund humanitarian infrastructure.
The company is introducing two [2] new beverages as part of its summer offerings. These drinks will be available at Starbucks locations worldwide, with the initial rollout occurring in the U.S. [2].
This product launch is tied to a partnership with Water.org. For every one of the new blue drinks sold, Starbucks will donate 25 cents [1, 3] to the Get Blue initiative. This program is designed to support increased access to clean water for communities in need [1, 2].
The introduction of the Blue Coconut Refresher and the Iced Blue Coconut Matcha follows the company's pattern of releasing limited-time seasonal items to drive foot traffic during the summer months. The use of a specific color theme for the drinks aligns with the "Get Blue" branding of the Water.org campaign [2].
Starbucks has not specified the duration of the seasonal availability for these items. The company said the drinks would be available starting June 16, 2026 [1].
“Starbucks will donate 25 cents per drink sold to Water.org’s Get Blue initiative.”
This initiative represents a cause-marketing strategy where a corporate entity utilizes a high-visibility product launch to generate predictable funding for a non-profit partner. By designating a fixed amount per unit sold, Starbucks creates a direct financial link between consumer behavior and the scaling of clean-water projects via Water.org.
