A full-length video of the song "Tamma Tamma" has been released on YouTube to promote the film Dhurandhar: The Revenge [1, 2].

The release serves as a strategic promotional push for the digital premiere of the action thriller, highlighting its music and high-profile star cast to attract viewers to the streaming platform.

Performed by Bappi Lahiri and Anuradha Paudwal, the song is part of a production featuring Ranveer Singh, Sanjay Dutt, R. Madhavan, Arjun Rampal, and Sara Arjun [1, 2]. The music video was posted to the T-Series YouTube channel shortly before the film's digital debut [1].

Dhurandhar: The Revenge first arrived in theaters on March 19, 2026 [3]. Following its theatrical run, the film began streaming on JioHotstar in India on June 4, 2026 [4].

The use of a full-length music video is a common tactic in the Indian film industry to maintain momentum between a movie's cinema release and its availability on over-the-top (OTT) platforms. By releasing "Tamma Tamma" just as the film hit JioHotstar, the producers aim to leverage the song's popularity to drive subscription and viewership numbers [1, 2].

“The release serves as a strategic promotional push for the digital premiere of the action thriller.”

The timing of the music video release suggests a coordinated effort to bridge the gap between the theatrical window and the digital premiere. By deploying a high-energy track like "Tamma Tamma" during the JioHotstar launch, the studio is attempting to maximize the film's visibility in a competitive streaming market.