Taylor Swift released an original song titled “I Knew It, I Knew You” on Friday, June 5, 2024 [1], for the upcoming film “Toy Story 5” [1].
The collaboration marks a high-profile entry for the Disney-Pixar franchise, leveraging Swift's global reach to promote the fifth installment of the series. By contributing an original track, Swift expands her portfolio into cinematic songwriting for a family-oriented audience.
Swift announced the project via her Instagram account, where she posted a throwback video to accompany the news [2]. In the post, she expressed her enthusiasm for the project. “I’m so excited to share my new original song ‘I Knew It, I Knew You’ for #ToyStory5!” Swift said [2].
The singer-songwriter, who is 36 [4], described the creative process behind the track as a unique experience. “Writing this song felt like a musical departure and coming home,” Swift said [2].
While some reports indicated an announcement occurred as early as June 3 [3], the song officially dropped on June 5, 2024 [1]. The track is designed to be a core part of the film's auditory experience as it prepares for a worldwide debut.
“Toy Story 5” is slated to open in theaters on June 19, 2024 [2]. The film continues the legacy of the Pixar franchise, and the addition of a Swift original is expected to drive significant interest across multiple demographics, ranging from longtime fans of the film series to the singer's massive listener base.
““Writing this song felt like a musical departure and coming home.””
This partnership represents a strategic alignment between one of the world's most influential musical artists and a cornerstone of the Disney-Pixar brand. By releasing the song just two weeks before the film's premiere, the studio maximizes the promotional impact of Swift's digital presence to ensure a strong opening weekend for the movie.
