Taylor Swift is releasing an original song titled “I Knew It, I Knew You” for Disney and Pixar’s upcoming film Toy Story 5 [1].
The collaboration marks a significant crossover between one of the world's most successful musical artists and a premier animation franchise. This partnership is expected to drive promotional momentum for the film's global theatrical debut.
Swift wrote the song alongside co-writer Jack Antonoff [1]. The track is scheduled to drop June 5, 2024 [3], while the film is set to open in theaters June 19, 2024 [3].
Swift said she has always dreamed of getting to write for these characters who she has adored since she was a five-year-old kid watching the first Toy Story movie [6]. The singer, who has won 14 Grammy awards [5], sought to contribute to the franchise after Pixar looked for an original song to promote the movie [6].
To coincide with the music release, a collector's edition CD will be available for $3.99 [3]. This physical release will be available during a pre-order window lasting 48 hours [3].
The song represents a return to certain creative roots for Swift as she engages with a story focused on friendship, and nostalgia. The timing of the song's release is designed to build anticipation in the two weeks leading up to the movie's premiere [3].
“I've always dreamed of getting to write for these characters who I've adored since I was a 5 year old kid”
This collaboration leverages Swift's massive global fanbase to amplify the marketing reach of Toy Story 5. By integrating a high-profile pop star into the soundtrack, Disney and Pixar are targeting a multi-generational audience, bridging the gap between children and the adult fans who grew up with the original series.
