Gil Luria, head of technology research at D.A. Davidson, said Microsoft, Amazon, and Alphabet are all winning in the artificial-intelligence race [1].
The assessment comes as investors scrutinize whether the massive capital expenditures required for AI infrastructure are translating into tangible profits. Luria's perspective suggests that the primary cloud providers are successfully capturing the market's demand for generative AI capabilities.
Speaking on CNBC’s program “The Exchange,” Luria said which stocks are best positioned to benefit from AI-related spending [1]. He noted that the demand for infrastructure is so high that the capacity is often spoken for before construction is complete. "When we build a data center, it’s already pre‑sold," Luria said [2].
This outlook contrasts with some other market analyses. While Luria maintains that Microsoft is winning in AI [1], other reports from The Globe and Mail have suggested the company is stumbling in the race [1]. However, Luria's view emphasizes the scale of the current cloud expansion and the immediate monetization of that hardware.
The current competition involves a race to build the most efficient data centers and the most scalable large language models. By identifying three distinct winners, Luria suggests the market is large enough to support multiple dominant players rather than a single monopoly. This trend is driven by the diverse ways enterprises are integrating AI into their existing workflows, ranging from cloud computing to search and productivity software.
“"Microsoft, Amazon and Alphabet are all winning in AI."”
The claim that multiple tech giants are winning simultaneously indicates a shift from a 'winner-take-all' mentality to a fragmented market of AI utilities. If data centers are being pre-sold, it suggests that enterprise demand is currently outpacing supply, reducing the risk of 'stranded assets' for the companies investing billions into hardware.

