The Telangana government launched a healthcare initiative called ‘Pranaam’ to provide personalized care and support for senior citizens in Hyderabad [1].
This program addresses the specific medical and social needs of an ageing population. By focusing on healthy ageing, the state seeks to reduce the burden on general hospitals and improve the quality of life for elderly residents.
Launched Oct. 26, 2023 [1], the initiative focuses on enhancing the wellbeing of senior citizens through a tailored approach to healthcare. The program is designed to move beyond general medical treatment by offering support systems that prioritize the dignity and health of the elderly.
Officials said that the initiative is centered on personalized care [1]. This approach allows the government to identify the specific needs of individual seniors—ranging from chronic disease management to mental health support—rather than applying a one-size-fits-all medical model.
Hyderabad serves as the primary hub for the rollout of Pranaam [1]. The city's infrastructure will support the delivery of these services, ensuring that senior citizens have more direct access to the resources necessary for a healthy lifestyle.
The program focuses on the concept of healthy ageing [1]. This strategy involves preventive care and regular monitoring to prevent the onset of debilitating conditions that often affect the elderly population in urban centers.
“The Telangana government launched a healthcare initiative called ‘Pranaam’ to provide personalized care and support for senior citizens.”
The launch of Pranaam reflects a strategic shift toward geriatric care in Telangana. By formalizing a system for 'healthy ageing,' the government is acknowledging the demographic shift toward an older population and the necessity of specialized medical infrastructure to handle age-related comorbidities.
