Yongin city is constructing a Flower Distribution Complex Center in Namsa-eup to connect local flower producers directly with consumers [1].
The project aims to stabilize the livelihoods of regional farmers who have seen their sales channels shrink. A combination of a regional economic slowdown and reduced consumer spending on floral products has left many producers struggling to maintain profitability.
The city government plans to invest approximately 60 billion KRW into the facility [1]. The center will serve as a multipurpose hub featuring sales outlets, educational facilities, and experience-based zones where the public can engage with floral horticulture.
Yongin is already a significant hub for the industry, with its large flower complex trading about 2,000 different varieties [1]. However, the scale of production has not protected farmers from the current economic climate.
Local producers said that the burden of pricing has pushed consumers away from buying flowers. Oh Na-rae, a local flower farmer, said that because of the recession, people have reduced their spending and avoid purchasing flowers due to the cost [1].
By removing intermediaries and providing a dedicated space for direct sales, the city hopes to lower the barrier for consumers while increasing the margins for farmers. The center is designed to modernize the distribution chain and promote the floral industry as both a business and a cultural experience in Gyeonggi Province.
“Yongin city is investing approximately 60 billion KRW into the facility.”
This investment signals a shift toward vertical integration in South Korea's agricultural sector. By combining education, tourism, and direct retail, Yongin is attempting to transform a traditional commodity market into a destination-based economy to offset the volatility of discretionary consumer spending.
